Samuli Hokkanen
Commerce · AI · Digital Strategy

Nordic Digital Commerce
Executive

I build and lead organizations to succeed in digital commerce, AI and strategy. Practical insights for executives navigating the digital shift.

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What I write about

Three themes at the intersection of modern digital business.

Commerce & Retail

E-commerce strategy, customer experience, conversion optimization and the business models of tomorrow.

AI in Practice

How AI transforms business processes, decision-making and competitive advantage. Practical, no-hype insights.

Digital Leadership

Digital transformation in organizations, managing change and getting people genuinely on board.

Latest insights

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Newsen

Coming soon

7 March 2026·0 min
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AIcommercedataen

AI won't transform your business. Your data will. Or won't.

The most common question commerce leaders ask me: where do we start with AI? It's the wrong question. The right question is: what is the state of your customer data?

20 February 2026·2 min
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tekoälyverkkokauppadatafi

Tekoäly ei muuta liiketoimintaasi. Data muuttaa. Tai ei muuta.

Yleisin kysymys, jonka kuulen kaupan johtajilta: mistä aloitamme tekoälyn kanssa? Se on väärä kysymys. Oikea kysymys on: mikä on asiakastietojenne tila?

20 February 2026·1 min
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Who I am

I'm Samuli Hokkanen — a Nordic digital commerce executive with 15+ years of experience leading change. I combine strategic thinking with hands-on implementation and share what I learn along the way.

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15+
Years of experience
50+
People led
100+
Customers served
∞
Appetite to learn