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About

About me

I'm the CEO of Crasman and a strategist who wants to see both the big picture and the last detail. I define the three-year roadmap, and I build the webhooks that put AI agents to work myself. Over my career I've delivered more than 10 digital strategy engagements, from listed companies to start-ups. I advise and train organisations in digital strategy and AI.

Experience

  1. 2022 – present

    Chief Executive Officer

    Crasman Oy

    I lead Crasman and move the company and its culture towards an agentic way of working.

  2. 2017 – 2022

    Strategy Director

    Crasman Oy

    The company grew from 55 to 85 people and annual revenue grew by €2.5 million while keeping the industry-average EBIT level. I formed a new business area and a unit of strategic advisors who helped clients grow their digital business and move to online sales.

  3. 2016 – 2017

    Digital Strategist

    Hill+Knowlton Strategies Finland

    Strategic advisor on digital transformation, change communications, new technologies, marketing strategy and measuring business effects.

  4. 2013 – 2016

    Account Manager, Digital Generalist

    Crasman Oy

    Developed digital solutions for growing, globally operating Finnish companies, aiming at measurable business growth.

  5. 2008 – 2013

    Partner

    Metedo Oy

    Business development in a family-owned company. I helped start a new office in eastern Finland, introduced new technologies and took part in strategy, recruiting and financial planning.

  6. 2004 – 2010

    Project Manager

    Crasman Oy

    Digital publishing across a wide range of industries. I advised clients on technical and design solutions, supervised production and ran integration projects.

Board and trust roles

  1. 2026 –

    Responsible person, Digital Commerce working group

    Marketing Finland

    The working group brings together people who build and lead digital commerce in Finland. Its first meeting was themed on Agentic Commerce.

Expertise

  • AI strategy
  • Agentic automation
  • Digital strategy and growth
  • Change leadership and internal communications
  • Digital commerce

Education and credentials

  • HHJ qualification
  • B.Eng., Digital Communication and MediaEvtek, 2006

Technology

Technology is both a hobby and a tool for me. I'm building my own agent system where AI handles the repetitive, heavy work while a human sets the direction and approves the outcome. I use it in my own daily life and in the daily work of the organisation I lead.

Read what I build →

Speaking and public appearances

Upcoming

Past

Get in touch →